About

Producing a major event takes specialized expertise, trusted relationships across the country, and hundreds of hours of work that internal teams simply don’t have room for.

I’m the founder and lead event strategist behind J&C Events, and I personally lead every engagement we take on. You won’t be handed off to a junior planner once the contract is signed. I’m the project owner from strategy through execution, supported by a trusted network of longstanding event professionals and specialists I’ve worked alongside for years. Together, we’ve created, designed, managed, and produced high-visibility events end to end—from flagship trade show presences reaching 150,000 attendees and 2,000-guest black-tie fundraisers to week-long leadership summits and intimate executive experiences.

I’ve also built a reputation as a “fixer”—stepping in to rescue drowning events halfway through planning, or even restructuring entire portfolios to get them back on a successful track—as well as a strategic partner for organizations creating something entirely new from a blank page.

Whatever “extraordinary” looks like for your organization, I’ve delivered it before — on time, on budget, and with the utmost attention to quality and detail — without your internal team losing a single hour they don’t have to give.

Johnnie Sanchez
Owner & Senior Event Strategist